The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Education Online Video
DePaul University's alumni do big things. From working to protect endangered animals to winning Emmys for outstanding journalism, DePaul graduates are a force in the workforce, bringing tenacity—and humanity—to everything they do.
These alumni videos were crafted to showcase the extraordinary impact DePaul alumni have in both their jobs and in Chicago. Each video used richly layered storytelling to show how a mix of individual passion and real-world preparedness can make a difference in peoples’ lives.
The campaign was targeted to prospective graduate students and business leaders in Chicago across digital platforms—and it was a major success, raking a total of 5.2 million views and 16.1 million impressions in just three months. The campaign also drove more than 25,000 clicks to the campaign microsite where viewers could watch additional videos and continue their digital journey with DePaul. Finally, overall engagement on YouTube was impressive with the average user watching for more than 50+ seconds.
See all videos: https://www.youtube.com/playlist?list=PLbFeKgl3nEr9XqZOcZ68cufjsWE0NbuYc
Contributors:
| Sarah Partin: | AVP of University Marketing and Communications (DePaul) |
| Katie Carelle: | Director of Advertising (DePaul) |
| Laura Steele: | Director of Marketing Communications (DePaul) |
| Caitlin Finn: | Editorial Content Manager (DePaul) |
| Rina Mallick: | Group Creative Director (Critical Mass) |
| Kelsey Alfredson: | Senior Copywriter (Critical Mass) |
| Evan Cole: | Art Director (Critical Mass) |
| Sara Lesko: | Associate Program Director (Critical Mass) |
| Ryan Bouman: | Director and Editor (Critical Mass) |
| Chantelle MacDonald: | Studio Artist and DP (Critical Mass) |
DEPAUL UNIVERSITY
Website: www.depaul.edu
Location: United States
About the Agency:
DePaul is the largest Catholic university in the United States and the largest private, nonprofit university in the Midwest, with nearly 23,000 students and a wide range of academic and professional programs. It is nationally recognized for incorporating service learning throughout its curriculum and preparing its graduates for a global economy. DePaul was founded in Chicago in 1898 by the Congregation of the Mission (Vincentians), a Roman Catholic religious community dedicated to following the ideals of St. Vincent de Paul, the 17th century priest for whom the university is named. DePaul’s tradition of providing a quality education to students from a broad range of backgrounds, with particular attention to first-generation students, has resulted in one of the nation’s most diverse student bodies. More information is available at www.depaul.edu.