Direct Orthopedic Care (DOC) is a walk-in, immediate access orthopedic clinic with locations in 10 different areas of Texas. Individuals with an orthopedic injury or chronic condition receive immediate care by orthopedic specialists without the time or expense of an ER visit. DOC offers treatments for orthopedic injuries, pain management, and physical therapy at a fraction of the cost of a visit to the emergency room.
To meet the goal of new patient acquisition, we developed eye-catching creative videos for Facebook. We targeted active adults, adults with children and aging adults with chronic pain. When DOC approached GWL Advertising, the health care provider had no digital presence, relying solely on radio to gain awareness in the Texas market. As DOC’s first dip into digital, we set out to design a campaign that would not only meet the needs of a digitally savvy patient-consumer, but also make a disruptive splash online.
This campaign ran from May 2019 through December 2019. The success of the campaign is measured by the number of new acquisitions. In August, September, and October, DOC achieved the highest-grossing new patient acquisition in the provider’s history.
