Internet mortgage loan sites are perpetuating lies: Buying a home is as easy as renting a car, and hey—you can do it all without human contact. While we all love the conveniences technology can offer, Bellevue, Washington-based Evergreen Home Loans knows that mortgage lending is still a long and tedious process requiring interaction with (Gasp!) real people.
People Powered Home Loans—a digital and social ad campaign from Evergreen Home Loans—demonstrates how personal advocacy, proven expertise, and modern tools serve to put homebuyers in the best position for success in a market that’s difficult under the best of conditions. The awareness and lead generation campaign targeted first-time and repeat buyers, as well as real estate agents.
