With changing tastes, new audiences, and a constant restaurant operator need to drive new business, Simplot Foods never stops innovating and searching for new ways to satisfy America’s constant craving for french fries.
With this online campaign, The Garrigan Lyman Group, helped Simplot Foods elevate each individual fry product to a higher culinary standard while also creating consistency across each of the brands. Copy focused on what each restaurant operator (quick serve, family-style, casual dining, or quick-serve restaurants ) might need from their french fry in their own business.
