For the LA City Attorney’s Office, Sensis created and executed a bilingual (English and Spanish) public education campaign with the goal to convince at-risk teens to reject and stay away from the allure of vaping due to its numerous, potential negative impacts and consequences. The result of the program was a comprehensive, multi-channel targeted campaign that created digital, print, out-of-home and video messages as well as a website www.Disobeyvape.com that ran from September 2019 through May 2020.
