Best Retail Email Message Campaign, Best Of Show Email Message Campaign

Sprint zooms ahead of competitors with Galaxy S20 5G launch
REVOLUTIONARY PHONES MEET NEXT-GEN MARKETING

THE TARGET
Sprint customers interested in stepping up to the newly released Samsung Galaxy S20 5G and existing Samsung customers considering an upgrade.

THE CHALLENGE
Generate consistent engagement across a dynamic 10-touch launch through measures such as Open Rate (OR) and Click to Open Rate (CTOR). Outmaneuver an ultra-competitive and saturated marketplace. Connect with customers to drive above average Android upgrades through email.

THE ANSWER
Now more than ever, new phones have difficulty distinguishing themselves from the competition. So, we had to ask ourselves: How do we make the Galaxy S20 5G stand out?

Our solution: shifting the conversion point to before pre-order with Priority Status, which allows customers to reserve their new device early. We then developed a strategy to focus on customer benefits instead of features and savings—crafting subject lines, headlines, messaging and our designs to illustrate what the Galaxy S20 5G would do for a buyer.

(see full entry on landing page)

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Senior Creative Director:	Rich Patterson
Creative Director:	Emily Preston
Art Director:	Samantha Stone
Junior Art Director:	Annabelle Smoot
Junior Art Director:	Maggie Goodner
Junior Copywriter:	Aron Liebig
Senior Traffic Manager:	Amy Lee
Account Manager:	Jeff Minbiole

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.