When our clients at SelecTrucks came to us with their need to increase brand awareness and promote a new financing offer, we were excited to rise to the challenge. After meeting with our SelecTrucks clients, we determined that developing an integrated ad campaign consisting of social media ads, online ads, and a personalized URL (pURL) for email marketing would be the best approach for increasing brand awareness within their budget. We strategically approached the integrated advertising campaign by developing a thoughtful theme consisting of meaningful messaging, impactful imagery, and purposeful ad placement.
Contributors:
KINETIC
Location: United States