Willamette’s website operates as the hub of the University’s marketing efforts. Nearly all of our marketing tactics drive prospective students to willamette.edu. Therefore, the largest and most visible undertaking we worked on in the past year was updating willamette.edu. We shifted the site’s focus from news to admissions, making what the prospective student is looking for front and center. This process involved rewriting copy on hundreds of pages, updating the look and feel with new brand guidelines, deleting hundreds of pages, and ensuring that the navigation is intuitive and sensical. Each department’s main page can act as a landing page and, in a future phase of implementation, Willamette will add the ability to have real-time personalization.
