The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Employment Integrated Ad Campaign
The Goal: Hire 100,000 candidates to work for a 3 month period supporting both pandemic and holiday shipping needs. Primary needs are for warehouse, driver and helpers roles.
The strategy: The challenge of 2020 is there is a lot less certainty to anything in life caused by the pandemic. This is the problem that UPS employment messaging needed to be the solution for – to add some confidence in the minds of candidates that they can have a solid job with a stable company that will provide them with what they need most – while staying safe. Messaging should speak to direct functional attributes of money to earn, benefits and clear paths to future opportunities. Verbal messages spoke directly without hyperbole. Visual messaging is about showing the work itself, providing candidates a way to see themselves being a UPSer.
Contributors:
| VP, Creative: | Tim Milewski |
| Sr. Art Director: | Joelle Chauncey |
| Sr. Copywriter: | Bob Mallon |
| Sr. Art Director: | Cris Morales |
| Art Director: | John Gianelli |
| Creative Operations, Director: | Laura Cafasso |
| Multimedia Designer: | Joseph Simms |
| VP, Client Strategy: | Kirsten Taylor |
| Account Director: | Justin Chiccarine |
RADANCY
Location: United States
About the Agency:
We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.