Best Medical Email Message Campaign

When the pandemic caused dental offices to close their doors, the team of experts at Pelican's Landing knew they needed to formulate a plan to get things back up and running once they were able to reopen. Together with their advertising partner, TNT Dental, they came up with a goal to design and send a creative and engaging e-mail newsletter, welcoming patients back to their office when they reopened.

When the moment for inviting patients back came in late May, they knew it was time to act. They sent out an e-mail campaign that emphasized the importance of preventive dental care, especially because it had likely been a while since their current patients had seen them. Since COVID-19 was top of mind, they listed the safety procedures they were taking to keep everyone safe from the virus. Ultimately, the goal was to make sure their current and prospective patients knew that of all the places they could be, their dental office was the safest!

The average overall form submissions and calls as a result of e-mail campaigns was 4.6. As a result of the welcome back campaign, Pelican Landing Dental saw the following incredible results within the thirty-day period following the launch:

• 84 unique qualified calls – a 1,677% increase in the overall average from 30-day campaigns
• 41 form fills – a 3,540% increase in the overall average from 30-day campaigns

Overall, the e-mail message campaign sent out rendered a 2,617% increase in leads, an extraordinarily high amount given the average amount.

Contributors:

TNT DENTAL

Location: United States

About the Agency:

TNT Dental has been helping dentists and other oral healthcare professionals grow their businesses using beautiful, custom-made websites and cutting-edge online marketing since 2000. Unlike other companies that make websites for dentists, we never, ever use templates. Every site is made from scratch depending on each dentist/practice’s unique goals and personality. Our mission is to tell your story online so that when patients find you, they can easily learn what you’re all about and book an appointment right away. We also provide comprehensive online marketing services, from organic search to paid search to Facebook ads and more. Basically, when it comes to your online presence, we’re ready to take care of everything from A to Z. And, we’re so confident in our ability to grow your practice that we won’t have you sign a contract. We have flexible payment plans that can work for any budget, and we promise that every dollar you invest with us, we’ll be able to show you many more dollars in returns.