The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Legal Website
Morris Nichols is a law firm which tackles high stakes matters for its clients - from the biggest shareholder litigations to the most controversial corporate disputes. Prior to the new site, the firm had a diluted brand based in a legacy maroon and gray color palette it thought was emblematic of law firms. And it was still vacillating between using 4 words for its name, 2 words, or an acronym. Needless to say, the old approach was confusing and flat from both a brand and client perspective. It also diluted the fact that Morris Nichols' unique value proposition is that it is ahead of its peers in the Delaware market. From the home page graphic and animation to firm's powerful recruiting video, the new site elevates the firm to a new level, solving the old issues and validating the firm's brand engagement pillars powerfully and interactively. The approach is supplemented by custom photography, targeted messaging, interactive forms for those seeking help, and powerful calls to action throughout the site. The new site has resulted in an exponential increase in claims filed and inquiries from other firms about referral work.
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