With a complete revamp of the Prime Time Programs brand, we worked to push the envelope of what was possible – while elevating their brand through identity and through content. This hype video for their brand embodies these two elements. Using new brand principles including font, color, logos, footage, and style while also directing a shoot with real players who had moved on to play division one baseball, we created a video that not only looked to draw brand awareness but, also give a competitive edge. The result was this beautifully directed video that increase brand awareness by 325% and helped with brand recruitment efforts by 45%
