Best Western Hotels & Resorts brought on PMG to help shape the brand’s digital transformation and help the company evolve to embrace digital. The partnership began just as the global pandemic was giving rise to an unprecedented downturn in business and leisure travel. To help pave the road to recovery, Best Western leaned heavily on PMG’s data-driven approach and media expertise to ensure every dollar counted toward attracting leisure travelers to its properties.
PMG
Website: www.pmg.com
Location: USA
About the Agency:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
