The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Mobile Application
Introducing the newly rebranded and improved Virgin Plus My Account app!
To better reflect its growth from a Wireless service provider to also include TV and Internet, Virgin Mobile became Virgin Plus in 2021. With these new services came the need to expand the app functionality to reflect this evolution, and accelerate the launch of cutting edge functionality empowering members to support and manage a wide range of new Virgin plus services.
Some of the key new functional launches in 2021 include:
• Virtual Repair in app. With the new Virgin plus brand extending to TV and Internet, the app launched real-time diagnostics and proactive repairs with just a single tap, encouraging digital first troubleshooting and reducing the need for tech visits and calls
• Appointment management for upcoming repairs; enabling real-time technician tracking, messaging and rescheduling.
• eChat and Virtual Assistant support for any account or technical issue
For more information on how we've improved the Virgin Plus My Account app, please view the following video below (watch from the 1:17 mark to the 1:33 mark). https://drive.google.com/file/d/1l3MO4JmF1d87fCTaG1KKd3-idGHw7GWS/view?form=MY01SV&OCID=MY01SV
Contributors:
| VP of Digital: | Alain Dadoun |
| Program and Delivery Directors: | Roberto Lancione, Ashish Saxena & Robyn Lamarre |
| Program Manager: | Helene Moukannas |
| Product Manager: | Jeremie Racine |
| Product Owners: | V. Fellegi, M. Fellegi, L. Cloutier, Y. Smili, P. Fournier , F. Landry, N. Langovisth , R. Simon |
| UX Design: | William Sanderson, David Deskin, Piero Lopane |
| Engineering and Development Managers: | Yvan Stern-Plaza, Karanjit Singh |
| Quality Assurance : | Giulio Bisante, Shelender Awasthi |
| Marketing Communications: | Sinthu Maria Antony, Janice Thomas |
BELL CANADA
Location: Canada