The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Construction Social Media Campaign
During the 2021 summer intern season, CBG implemented an Instagram campaign featuring our 2021 summer interns, the projects and sites they were working on, and the program that we established for them.
The campaign’s target market was current interns, potential interns, CBG employees, other industry professionals and builders, as well as the general public. Beginning on the week of June 4th, continuing through National Intern Day, and ending on the week of August 13th, posts across our @cbgbuildingco Instagram account story and grid used direct quotes from CBG’s interns to share insight into the intern program and the opportunities it presents for those interested in entering the industry. By sharing this insight, as well as fun facts about the interns, content from their active project sites, and weekly highlights of their completed trainings, this campaign displayed an encompassing view of the fantastic internship program CBG has to offer while celebrating the accomplishments of the 2021 interns.
The campaign was successful in that CBG reached the target audience with engaging and educational content, while highlighting both the successes of the 2021 intern class, and the breadth of CBG’s intern program. Several story posts were reshared by official University and College accounts, thus reaching their greater audiences. Over the course of this campaign, CBG’s Instagram reached an average of 472 accounts daily, gained 70 followers, and received a position inquiry via Instagram direct message.
Contributors:
| Creative Team: | CBG Building Company |
CBG BUILDING COMPANY
Location: USA