The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Biotechnology Website
The goal of the Prolocor website is to capture visitors' attention and pull them on a journey through the website while educating them on the company’s unique technology and showcasing the company's novel precision diagnostic test. The website caters to multiple audiences, primarily doctors (cardiologists) and investors, but also the broader scientific and academic communities and patients. For all of these, the unique goal is to tell them about a more precise diagnostic tool for assessing and managing risk in cardiovascular disease. The start of the website journey on the Home Page is pretty straightforward: the Prolocor branded animation, showing an activated platelet, gives the visitor a first idea of what the test will do. The rest of the Home Page keeps inviting visitors with multiple CTAs to dive deeper into the problem that Prolocor wants to solve, its mission, and the science behind the solution.
The clear, coherent scientific voice of the website copy is supported by strikingly realistic imagery and visuals, bringing the cardiovascular system, blood cells, doctors, and patients in the center of storytelling, all while tastefully weaving the brand into it. The animation and interactivity are carefully implemented throughout the website to reinforce the messages or to stimulate the visitor to continue taking different navigational paths, answering many questions they may have about ‘Who’ is Prolocor and ‘What’ they are doing, and ‘How’.
Contributors:
| Head of Marketing: | Mika Stojanovic |
| Head of Strategy: | Alex Stojanovic |
| Creative Director: | Kosta Rakicevic |
| Senior Graphic Designer: | Nina Hadzivukovic |
TNG CREATIVE
Website: https://www.tngcreative.com/
Location: United States
About the Agency:
TNG Creative is a healthcare-focused, boutique consultancy that bridges the gap between STRATEGY + CREATIVE + SCIENCE. We recognize the evolving needs and challenges of life science companies at all stages, and we proactively help our clients navigate them by leveraging the full multichannel spectrum. Our lean and nimble multidisciplinary team curates scientific data and transforms it into eye-catching stories that effectively communicate scientific and commercial value, not only to HCPs and patients but also to shareholders, investors, and other key audiences.