Best Transportation Social Media Campaign

AMCN Facebook Ads get a big lift
Engagement is on the rise

THE TARGET
Prospective AirMedCare Network (AMCN) members in the U.S., especially in rural America, who live some distance from a trauma or emergency center, age 40+, conservative and family-oriented. Facebook optimized for highly targeted audiences based on interests: Football Fans, Christians, NASCAR fans, and more.

THE CHALLENGE
Many of the AirMedCare Network (AMCN) Facebook ad campaigns had been running for more than a year and had become stale. We were looking to break through the weariness and drive more resonance on the value of AMCN memberships.

THE ANSWER
We created multiple copy versions and images to create different combinations and test dynamically. Using the Facebook Ad tool, we optimized the combinations to show the best-performing ads to highly targeted audiences.

THE WORK
We grabbed attention with an eGift Card offer, creating headlines and body copy to include different focuses on monetary value, special offer, eGift Card, membership affordability, and membership benefits—all within the 25-character limit for headlines, and 125-character count for body copy.

We chose a good mix of clear and exciting imagery featuring personnel in action, helicopters, people, and travel.

View the full entry for results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Senior Copywriter:	Colleen Zajac
Junior Art Director:	Andréa Forsythe
Creative Project Manager:	Danielle Mishkit
Senior Account Director:	Trela Williams
Account Director:	Caitlin Suits

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.