We've all been spending more time in front of screens, meetings at work have been replaced by video conferences. Unfortunately, most Poles do not have their eyes checked regularly. Even among glasses users, over 50% visit an optician less than once a year! That is why the brands of eyeglass lenses, Hoya and Seiko, have organized a nationwide campaign "Eyesight OK!". We reached 10 millions people. Post-campaign survey shows that we doubled number of people planning to test if their eyes are OK!