Lunazul's audience are young and adventurous 25-35-year-old North Americans who embody the brand's mantra, “Feed the Wolf — a provocative call to action that celebrates spontaneity and community. With this online video and social media campaign, LEAP Group and Lunazul built on the brand to create a series of videos for Social Media showcasing professional chefs creating the tastiest recipes using the wolf spirit as a star ingredient and encouraging Lunazul drinkers to also consider the tequila as a pantry staple.