Manly Bands created this video to let men know that they shouldn't settle for a wedding ring that makes them unhappy. In the video, a wife is served divorce papers from her husband who is ashamed of his boring wedding band and wants to get remarried in order to receive a more interesting ring. His wife tells him that they don’t need to get divorced, he just needs a ring upgrade! They look through the many different styles on the Manly Bands site, and decide to stay together - with a new ring. The video successfully creates a new type of customer from people who might be dissatisfied with their wedding bands, and uses humor to help avoid the awkward conversations that might happen when someone asks for a new wedding ring!
