The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Education Online Campaign, Best Technology Online Campaign
Encantos selected Yieldmo as a partner to reach Spanish speaking and English speaking parents interested in its language immersion for children’s products. Encantos’ goal was to test new ways to drive traffic and subscriptions with high quality media that doesn’t rely on audience data.
Specifically, Encantos wanted to understand whether non-addressable media could be a source of quality leads that would convert. To find out, Encantos used Yieldmo’s Contextual Curation Engine to select the right non-addressable inventory. This works by examining hundreds of signals within an impression: situational, topical, environmental, and attention-based, and biases media buys toward the impressions most likely to deliver results.
Encantos ran an outstream campaign that combined Yieldmo’s proprietary formats (Flexplay and Flexbanner) and its Contextual Curation Engine to drive engagement, optimize spend, and maximize results.
Yieldmo delivered strong results for Encantos demonstrating how the Contextual Curation Engine finds the high quality performance impressions within non-addressable inventory. By identifying and prioritizing high quality non-addressable impressions, Yieldmo helped Encantos deliver superior results.
Compared to unoptimized non-addressable impressions Yieldmo delivered lifts of:
- CTR +47.89% (dollar-weighted)
- Viewability +71.99% (dollar-weighted)
Across the board, Yieldmo’s optimization helped Encantos lift their KPIs and drive efficient results. By providing a way to optimize non-addressable impressions, Yieldmo helped Encantos identify and capture new demand.
Contributors:
| Chief Growth Officer, Encantos: | Julie Fleischer |
| Chief Marketing Officer, Yieldmo: | Mari Kim Novak |
| GM, Analytics, Yieldmo: | Lisa Bradner |
YIELDMO
Website: https://yieldmo.com/
Location: United States
About the Agency:
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for superior scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.