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Over the last two years, the financial services industry has experienced significant market volatility with soaring commodity prices, staggered economic reopening, rising inflation and shifting monetary policy. With market participants facing greater risks and higher stakes than ever before, CME Group sought to express its continued commitment to meeting the shifting needs of its clients with products built to help them address uncertainty, volatility and risk.
This inspired new campaign entitled, Where Risk Meets Opportunity, was designed to engage both existing and prospective clients and position CME Group as a market leader and global destination for trading opportunities and risk management. The campaign features world-renowned surfer Laird Hamilton, as well as LPGA players Sarah Kemp and Stephanie Meadow. The ads convey that, no matter how challenging the environment, CME Group delivers the right tools and assets to help empower individuals to navigate risk and find opportunities.
The spots aired on broadcast networks including CNBC, Bloomberg, NBC, the Golf Channel and BBC World in Europe. Print and digital advertisements were featured in leading financial publications including the Wall Street Journal, Financial Times and Barron’s.
