Best B2b Integrated Ad Campaign

In June 2021, SurveyMonkey rebranded as Momentive to better highlight their enterprise solutions and distinguish the company’s broader portfolio from the self-serve SaaS surveys that helped make its name 20+ years earlier. As SurveyMonkey tried to balance disparate internal objectives, competitors swarmed in to seize share of mind and market share. By the spring of 2022, SurveyMonkey looked to regain its leadership position in the market, improve financial performance, and address competitors increasingly bidding on their brand terms, which drove paid search costs up as much as 75%. PMG led a mass market campaign — holistically across data, strategy, creative, influencer marketing, and media — to reinforce SurveyMonkey as a culturally-relevant brand and business solution, particularly during these turbulent times.

Contributors:

PMG

Website: www.pmg.com

Location: USA

About the Agency:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.