In 2022, consumer spending was rising. U.S. Bank saw this as an opportunity to launch their new Shopper Cash Rewards Card, giving consumers up to 6% cash back on two large retailers of their choice, up to 3% cash back on one everyday category, and 1.5% cash back on all other eligible purchases. The goal was to acquire new customers to U.S. Bank while having current customers add this card to their wallet.
A credit card that helps customers earn shopping rewards isn’t a new concept. In fact, more than 6 in 10 U.S. adults have applied for a retail credit card. Yet instead of more savings, they end up with a stack of single-use cards to use, keep track of, and pay annual fees on, taking the joy out of spending and earning. Consumers needed a more effective way to get the most out of where they shop, but no major issuer offered a competitive retail-based rewards card.
Therefore, U.S. Bank launched the �Your one card for everywhere� campaign. When ONE card meets all your shopping needs, it puts the joy back into spending and earning � so much joy in fact, you�ll want to dance. Campaign media focused on digital display, social media, DOOH and email. Within the first 6 weeks of launch, U.S. Bank more than quadrupled their new account forecast.
