When Two Labs, a long-term partner of PRISM, needed help launching their new Medical Affairs & Communications service, they contacted PRISM to start working on ideas. PRISM first wrote a script, basing their ideas off research and provided qualitative data, and built in a plan to create different lengths of the video for use on web and social. We then moved on to storyboarding, where we introduced the primary concept of the video. With the storyboard approved, we began production, using the structure of a molecule and merging it with Two Labs’ GPS concept to tell the story behind the medical communications field and how Two Labs can support biopharma manufacturers. The video is now being used by subject matter experts, BD, and sales to help drive awareness and consideration for this new solution, a huge win for the Two Labs marketing team!
