The Web Marketing Association is proud to present this 2023 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Restaurant Social Media Campaign
Tucked away on the second floor of the iconic Fotografiska New York, Verōnika is a restaurant that fosters late-night conversations, moments over a shared meal, and the chance to meet new friends and colleagues within a warm and welcoming environment. The CultureWorks team turned to Spherical to help debut this restaurant through a dynamic campaign, production, performance marketing, and organic social media strategy to introduce this Feast for the Eyes. Have you met Verōnika?
Through simplified messaging, this abstract campaign provided an invitation and announcement to tease the experience of meeting Verōnika.
@veronikanyc resulted in an 8.71% follower growth rate through this initial 60-day period following the rollout of in-feed static imagery used to tell this narrative, supported by reels that evoke the energy within this immersive restaurant experience.
This first phase of the campaign reached 43.2K unique accounts, receiving over 12.2K content interactions.
Video content resulted in 72.9K plays through five introductory reels.
Organic social efforts resulted in 11.22% of total website acquisition traffic.
Contributors:
| Creative Director, Spherical: | Cebo Campbell |
| Director of Creative Strategy, Spherical: | Jenny Hess |
| Director of Social, Spherical: | Alex Barz |
| Director of Creative Studio, Spherical: | Joekenneth Museau |
| Account Management, Spherical: | Kiley Merrill |
| Brand Director, CultureWorks: | Garrett Miller |
| Director of Marketing, CultureWorks: | Jenna Rosen |
| Photographer (F&B): | Liz Clayman |
| Photographer (Interiors): | Joe Thomas |
| Photographer (Lifestyle): | Daniela Spector |
SPHERICAL
Location: United States