This email is designed for prospects that have opted in for communication on our website. Our goal with this email is to move prospects from the consideration stage to the purchase stage in the marketing funnel. We developed the copy around the customer's WIIFM (what's in it for me). For example, we incorporated Sparklight's benefits: fast speeds - even during peak hours, 24/7 technical support and free installation. We incorporated engaging video content (.gif) and subject line. This email had a fantastic response rate with over 10% of opt ins converting in Q1 2022. Thanks for your consideration!