Seeking to increase the reach and market awareness of the Sonderly Training platform, the Geneva Centre for Autism engaged Glacier Digital to ideate, develop, and deploy a North American campaign that targeted educators and subject-matter related professionals, exposing them to Sonderly's instructional offerings in the areas of autism, applied behavioral analysis, and general mental health. To maximize audience engagement, Glacier Digital constructed a campaign dedicated course catalogue, which allowed for on-the-fly usability enhancements in response to campaign metrics. As a result, the campaign has been successful beyond initial estimates, with post-ad-click conversion funnel rates reporting at 19%/135%/47% (Browse/Details/Register).
