DMi and Sargento had a two-pronged goal for this campaign: 1) use at-scale data on a new wave of subscribers to develop personalized content and email segments; 2) build user engagement and Sargento brand loyalty through relevant content and personalized rewards.
This campaign enabled Sargento to reach and engage lovers of 100% real cheese with customized recipes and rewards, delivered in our email welcome series and continuing on a monthly cadence.
DMI PARTNERS
Location: United States
About the Agency:
DMi Partners is a full-service performance marketing agency working with today’s leading consumer, B2B, and e-commerce brands like Henkel, Sargento, Smithfield Foods, Vineyard Vines, Anthropologie, and SKIMS. The agency's innovative email and affiliate management leads a best-in-class suite of digital services, including SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics designed to engage target audiences to drive revenue.
Founded in 2003, DMi Partners today has more than 100 clients and 85 team members across the country, including Philadelphia, California, Georgia, and Florida. Staffed by big-agency talent and offering the personal attention and agility of a boutique, DMi Partners has been recognized for managing award-winning campaigns and a proven track record of delivering the highest quality marketing strategy, execution and results. Contact us at info@dmipartners.com.
