In Fall 2022, we developed and launched a digital, multi-channel, brand awareness campaign, “Destined for Brilliance”. This successful campaign connected with our audience through authentic, relatable content that recognizes their challenges, opportunities, and realities. Generally, advertising for higher education is stagnant, turn-key, and lacks personality. The creative was inspiring and empowering and is helping us build a brand identity for UC Online that is unique, stands out from the competition, and builds brand equity.
The campaign included animated digital banner ads, static social media ads and, 0:06 and 0:15 videos that were placed in a variety of channels.
