Best Insurance Integrated Ad Campaign

Audience: Travelling Canadians / Students / Visitors to Canada

Campaign Goal: The goal of this campaign was to promote awareness and purchase of Manulife Travel Insurance.

Souvenirs are mementos of our vacations and adventures. But it’s important that we bring back the right souvenirs – not unexpected health costs incurred while travelling due to illness or injury.

Consider the vacation tee the ultimate ubiquitous travel souvenir. To raise awareness of Manulife Travel Insurance, we developed a line of t-shirts, a conference booth and marketing materials for the Manulife Travel Insurance Team. The “Bring Back The Right Souvenirs” campaign appeared at various travel trade shows across Canada, encouraging future travellers to make sure they have the necessary coverage when away, so that they return home with the right souvenirs and not unwanted medical bills.

Contributors:

Creative Director:	John Rocca
Senior Writer:	Taylor Evans
Senior Writer:	Brenda McNeilly
Art Director:	Shira Kirsh
Designer:	Helena Maaranen
Project Manager:	Sharlette Calderon
Manager, Internal Business Development, Travel Insurance:	Paul Poulin
Manager, Alternative Distribution & Marketing, Travel Insurance:	Joe Fotia
Proofreader:	Motria Mielnik

MANULIFE FINANCIAL

Location: Canada