The audience for this website redesign is professional, middle-aged women from the New Orleans-Metairie metropolitan area looking for surgical and nonsurgical aesthetic procedures. The practical goals of the website are to capture leads, showcase reviews, highlight the surgeon’s credentials, and bring more focus to their top procedures. The creative goals are to present a website that is modern, editorial, easy-to-navigate, sophisticated, and engaging.
Contributors:
Creative Services Manager: | Sara Stanger |
Associate Creative Director of Copy: | Jeri Marks |
Web Designer: | Geoffery Rowe |
Senior Web Developer: | Sydney Matteson |
Project Manager: | Rachel Hunter |
Account Executive: | Dane Lovejoy |
Copy Editor: | Michelle Williams-Rush |
Copywriter: | Katie Wingfield |
ETNA INTERACTIVE
Location: USA