The audience consists primarily of females ranging in age from their 20s to 55+ from the Charleston area and those willing to travel for services. The practical goals of the website are to capture leads, promote the medspa, showcase before-and-after-photos, improve navigation, highlight the surgeons’ credentials, and integrate their Instagram. Our creative team achieved these goals with a sophisticated, chic, editorial website design with highly informative content at the user’s fingertips.