The Web Marketing Association is proud to present this 2023 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best B2b Online Video Campaign, Best Government Online Video Campaign
We started with the primary insight that for 50 years, the unsung heroes serving, safeguarding, and securing our communities today have relied on one champion to secure their financial tomorrow - MissionSquare Retirement. However, our key decision makers were losing site of that. They were being swayed by the large retirement services companies entering the market.
By recognizing that frontline workers should retire with honor, we identified that police, fire, and paramedics have a known ritual when they retire. This campaign reflects that ritual. On their final day, at the end of their final ride, they deliver their final call. That is that they call into dispatch one final time and retire their badge. At that time, dispatch clears the line and thanks them publicly for their service. MissionSquare Retirement Call-To-Retire was born.
What better way to demonstrate the incredible responsibility of providing world class retirement opportunities for front-line workers then to recognize the magnitude of emotion that washes over them when they retire. And the honor and grateful acknowledgement of their service that is bestowed upon them by their team of people who help create their safety net through the years.
Born from the real life "911 call" of a local police officer from Pittsburgh, PA. Overwhelmed by the emotion of winding down a calling, not just a career. Inspired by the ritual that is known as the "final call."
Contributors:
| VP, Growth Verticals: | Amy Stettler |
| SVP, Client Success + VO Direction : | Brad Stephenson |
| Director: | Andy Kelemen |
| Creative Director: | Mike Rubino |
| Creative Manager: | Erin Graham |
| DP: Rob Ruscher: | Account Coordinator: Kaely Montgomery |
| Client: Stephen Zack and Sheri Gilchrist: | Art Director: Kellen Anderson |
| 1st AC: Brett Wagner: | 2nd AC and Stills: Matt Shuck |
| 1st AD: Steve Turselli: | Co-Producer: Dan Duthie |
| Sound Mixer: Nate Robinson: | Gaffer: Jim McClain |
LEVEL.AGENCY
Website: Level.Agency
Location: United States
About the Agency:
Headquartered in Pittsburgh, PA with employees working across the U.S., Level’s performance marketing expertise combines the art and science of marketing to drive results for our partners. Our dedicated cross-functional teams support clients in higher-ed, business to business (B2B), E-commerce, and growth segments. They deliver the strategic, creative, and paid media support needed to realize their most ambitious growth goals.