Best Non-profit Interactive Application

The Hunger Project’s donors are people around the world who care about solving the problem of hunger. This landing page provides donors with a deep dive into the effects of the current food crisis, with a focus on work at the local level. While there is a donate call to action, the primary focus of the landing page is on education, stewardship, and cultivation, themed around the idea that the future, food, opportunity, and planet belong to everyone. The landing page calls out that systemic issues cannot be solved by “donors and recipients,” but by rising to the challenge together, working alongside our global neighbors — an idea that we believe in as much as The Hunger Project does, which is why we prioritized community-centric messaging over donor-centric messaging.

Much of the content of the site is about hunger as a gender inequality issue, and as such, the images chosen for the landing page highlight women across the world who are fighting to end hunger. They are images of strength and joy, as opposed to the images of starving children we usually see when talking about hunger, to remind donors that they aren’t joining the fight to be the heroes but rather to support the work that is already being done.

Contributors:

VP of Design:	Regina Ryan
Tech Director:	Piotr Major
Assistant Tech Director:	Clay Baucom
Copywriter:	Alexis Sachdev
Designer:	Kira Dunleavy

SANKY COMMUNICATIONS

Location: United States