It’s no secret that the way we work today is completely different from the old ‘butts in seats from 9 to 5’ mentality that ruled corporate America for so many years.
Upwork went so far as to call ‘The Old Way Of Working Dead’ through a tongue in cheek :60 musical video spot starring a zombie CEO encouraging his former employees to choose Upwork and create new rules for work instead of clinging to the dead and gone ways of his generation.
To amplify this video on a short timeline, Upwork chose to use the Infillion Foundation Carousel Blueprint unit to emphasize the messaging of the video with clever copy and spooky images from the video alongside a CTA inviting the user to learn more.
This strategy worked, resulting in an average of 56 seconds time spent, 4.1 interactions and an 82% Video Completion rate on this irreverent 60 second video spot.
