Best Insurance Website

Last year, we rebranded our insurance brokerage and changed our name to Mitch Insurance. Our rebrand included a fresh visual identity along with a new value proposition of lovable insurance.

We launched our new website – mitchinsurance.com – to help introduce lovable insurance to the world. Wanting to take a radically different approach from other insurance brokerages, our site’s design and user experience were inspired by leading consumer retail sites.

We want to change the way people see insurance by making it an unexpectedly positive experience to purchase and use. This starts with a modern website created to make insurance accessible, engaging and easy to understand and continues through all client touchpoints.

The Mitch brand and our website will continue to evolve as we work to bring lovable insurance to life and create the genuine wow experiences that Canadians deserve.

Contributors:

Director of Marketing :	Desiree Minielly
Head of Communications:	Shawn Despres
Senior Writer :	Al Maggi
Creative and UX Designer:	Lena Perkins
Senior Graphic Designer/UI-UX Designer/Front-end Developer :	Daryl Williams
Junior Graphic Designer and Web Developer :	Kaitlyn Seredoka

MITCH INSURANCE

Location: Canada

About the Agency:

Mitch is a leading digital insurance brokerage on a mission to make insurance lovable through exceptional experiences. Family-owned since 1948, the business is a marketplace for more than 70 of Canada’s top insurance companies. An unwavering supporter for consumer and public good, Mitch believes that everyone deserves fair and transparent insurance. Mitch was voted Brokerage of the Year by the Insurance Brokers Association of Ontario (IBAO) in 2018 and was named one of Canada’s Top Growing Companies by The Globe and Mail’s Report on Business magazine in 2021 and 2022.