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When technology leader, Lenovo, became the official innovation partner of the world’s most popular motorsport, FormulaⓇ 1 (F1) it was the beginning of a successful marketing campaign. F1 Fans love racing, cars, the tracks, the locations and the teams, but they also love the innovation and excitement of F1. Lenovo needed a new main landing that reflected their position as a technology partner and an innovation leader, but to ultimately drive visitors to their products and/or to speak to a representative.

Lenovo contacted StudioNorth to re-write the landing page copy and realized they also needed to redesign the current page to reflect the breadth of the partnership with F1. This new page proudly and creatively displayed the partnership between Lenovo and F1 through a highly-interactive landing page experience with vibrant images, F1 race cars, and content that connected racing to computing in a creative, human-centric way. The landing page also displayed both brands in a true partnership. This generated the sequence to a successful promotional campaign that spans across multiple platforms.

Not only does Lenovo have a new main landing page, StudioNorth is also involved in the creation of their Solution-specific landing pages, Social and display ads promoting solution landing pages, Out of Home advertising development, adaptation and language translation for WW markets, Playbook development helping WW marketing share campaign elements with geography marketing teams.

StudioNorth was able to leverage both animation and video to allow users to be fully immersed in an exciting online experience—creating a win for both Lenovo and Formula 1.

Contributors:

Strategist:	Caroline DeVore
Creative Lead:	Randy Chen
Designer:	Jon Skinner
Project Manager:	Melissa Bakst
Content:	Dan Gutknecht

STUDIONORTH

Location: United States