Best Consumer Goods Email Message Campaign

In May 2023, Smithfield tasked the DMi Partners email team with improving the average weekly email open rate from current performance (between 25-30%, or roughly industry standard) to above 30%.

DMi created a multi-step approach to this goal: 1) identifying Smithfield’s most engaged audience segment; 2) crafting campaigns to increase engagement in that audience segment; 3) increasing the proportion of Smithfield subscribers in that audience segment.

Contributors:

Email Marketing Specialist:	Paige Yutsus, DMi Partners
Associate eCommerce & Digital Marketing Manager:	Patrice Brady, Smithfield
Senior Brand Manager:	Laura Pall, Smithfield

DMI PARTNERS

Location: United States

About the Agency:

DMi Partners is a full-service performance marketing agency working with today’s leading consumer, B2B, and e-commerce brands like Henkel, Sargento, Smithfield Foods, Vineyard Vines, Anthropologie, and SKIMS. The agency's innovative email and affiliate management leads a best-in-class suite of digital services, including SEO, paid search, e-commerce, branding and interactive, social media marketing, and advanced marketing analytics designed to engage target audiences to drive revenue. Founded in 2003, DMi Partners today has more than 100 clients and 85 team members across the country, including Philadelphia, California, Georgia, and Florida. Staffed by big-agency talent and offering the personal attention and agility of a boutique, DMi Partners has been recognized for managing award-winning campaigns and a proven track record of delivering the highest quality marketing strategy, execution and results. Contact us at info@dmipartners.com.