The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Environmental Integrated Ad Campaign
Who Gives A Crap (WGAC) was founded to solve two main problems: Creating environmentally friendly products that meet the quality expectations of consumers, and making an impact on the 2.4 billion people worldwide who don't have access to a toilet, by contributing 50% of profits to create access to adequate water and sanitation facilities. In 2023, more than 10 years after it was founded, WGAC turned to PMG to grow its brand awareness globally to better achieve its audacious mission. Leveraging WGAC’s ‘Uncrap The World’ brand platform, our team’s challenge was to use media to reach consumers in the UK and Australia, help them understand that even small decisions like choosing an eco-friendly toilet paper product can make a big impact, and motivate them to take action and contribute to a better world.
Contributors:
PMG
Website: www.pmg.com
Location: USA
About the Agency:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.