Best Fashion Or Beauty Social Media Campaign, Best Retail Social Media Campaign

Lilly Pulitzer, the iconic American heritage brand, turned to PMG to help refresh the brand for a new generation of originals—sunny-spirited women of all ages and backgrounds. Known for its vibrant and rebellious spirit, inspired by their trailblazing founder, Lilly Pulitzer sought to reestablish the brand's relevancy with a new generation of originals. While still embracing its heritage, the brand sought to shift forward and reinforce Lilly Pulitzer as the ultimate destination for chic, elevated, high-fashion resort wear catering to today's sunny-spirited women of all ages and backgrounds. Our goal was to guide the brand in its leap into something new and revitalize its brand identity.

Contributors:

PMG

Website: www.pmg.com

Location: USA

About the Agency:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.