The development of visitusvi.com is the merging strategy targeting multi-generational and multi-ethnic visitors. Capitalizing on the core messaging around our brand tagline “Naturally in Rhythm”, the messaging wholly encompasses that the Territory expresses a unique set of experiences and distinctives unlike any other found in the Caribbean. It’s true to our creed that, when you arrive in the U.S. Virgin Islands, you will instantly fall naturally in rhythm with our culture, natural wonders, and lifestyle. All these efforts support a website that takes users into the unique attributes of each of the United States Virgin Islands.
Contributors:
Commissioner, US Virgin Islands Department of Tourism: | Joseph Boschulte |
Assistant Commissioner, US Virgin Islands Department of Tourism: | Alani Henneman |
MILES PARTNERSHIP
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.