This palatial beachfront hotel located in Abu Dhabi features a remarkable architecture and
offers a unique experience in the city. The property had recently rebranded and was looking to
boost its exposure and acquisition using a multi-channel approach. One of the channels used was Google's Performance Max, leveraging affinity and in-market audiences to reach users that were more likely to convert, as well as their first-party data to reach people who had previously interacted with the property website.
