When it comes time to go back to school, consumers have a lot of choices to make about the products that are right for them. That’s why Intel came to Infillion to build an immersive, lower-funnel-driving experience for their range of Intel® Evo™ laptops.
To bring this interactive ad to life, the Infillion team created a hotspot unit for the user to explore as the campaign video played within the experience. The ad showcased five different laptops, each of which had a dedicated hotspot that broke down the specific attributes of that particular computer so that the user could find the best fit for them. From there, they could click the ‘Shop Now’ call-to-action button to visit the retailer and purchase their Intel Evo laptop.
This interactive campaign garnered a 3.5 % CTR and a 0.5% CTV QR code scan rate — 5x higher than the Infillion benchmark. Users also spent an average of 49 seconds with the unit (compared to the minimum 30 seconds that the user needed to spend with the ad before getting back to their content) and made 4.6 interactions.
