With a quirky voiceover and adorable cat talent, our Choosy Kitty video addresses a wide consumer audience on TikTok—in fact, everyone who is eligible for a COVID-19 vaccine! Our goal was to show consumers that just as Choosy Kitty has his preferences, you too can be choosy about your next COVID-19 vaccine. We needed to get the word out in a disruptive, entertaining, and memorable way that there is another option besides mRNA
vaccines: the Novavax COVID-19 Vaccine, Adjuvanted. It’s not an mRNA vaccine—it's a traditional, protein-based option.
