Best Retail Email Message Campaign

Powerful Google Pixel 8 Device Launch Drives T-Mobile Customer Growth

GAME-CHANGING DEVICES + VALUE-CENTRIC BRAND STORY PROMPTS NEW CUSTOMER ACQUISITION

THE TARGET
Android-enthusiast T-Mobile prospects. This savvy audience was in search of the latest advances in AI technology, as well as quality features and great deals. This group wanted and was willing to pay for nice technology, but needed to know its worth.

THE CHALLENGE
To promote the Fall launch of two new Google devices, the Google Pixel 8 and the Google Pixel 8 Pro, we were charged with increasing market share for Android at T-Mobile and make the incentive for potential customers to switch to the T-Mobile network too irresistible to pass up.

THE ANSWER
Introduce the audience to these new devices in an attention-grabbing way! We prominently showcased the unique device features (i.e. Magic Editor, Audio Magic Eraser, & Best Take), both in the creative and subject lines, while drawing interest to the compelling offers (Google Pixel 8 FREE + Google Pixel 8 Pro for $199.99) and T-Mobile brand value story. We knew we had to impress prospects with rich offers, innovative phone features, AND provide enough reasons to make the move to a new network. See full entry for Work and Results.

Contributors:

Executive Creative Director:	Kris Geist
Director of Creative Strategy:	Rich Patterson
Creative Director:	Emily Preston
Associate Creative Director:	Madison Merryman
Art Director:	Lauren Garney
Senior Copywriter:	Melissa Avanzato
Traffic Manager:	Amy Lee
Strategic Consultant:	Heather Anding
Senior Account Manager:	Ana Altamira

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.