The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Energy Online Ad
The San Francisco Public Utilities asked us to develop a campaign to drive enrollment in their SuperGreen 100% Renewable Energy product, stipulating that the campaign should be supported by an out-of-the-box, culturally-competent activation. We recommended that the campaign focus on renters. They comprise over 60% of the SF population and most aren’t aware they can upgrade to 100% renewable energy—just like homeowners. Our creative team decided to use a visual pun to playfully convey the idea of making your apartment Super Green, by first constructing a detailed recreation of an apartment living room and then literally painting the set, and everything in it, vivid green. The resulting video made for scroll-stopping digital content—but that was only the first half of the idea. The “SuperGreen ” apartment was broken down and reassembled at street fairs across the city to create an Instagram-able pop up that extended the digital campaign, fueled our social campaign and inspired San Francisco residents to sign up for SuperGreen clean energy, on the spot.
Contributors:
| Head of Account Services: | Joanne Rietta |
| Executive Creative Director/Copywriter: | Trent Farr |
| Senior Art Director : | Whitney Tigani |
| Media Director: | Brenda Goodman |
| Digital Media Producer: | Rafael Balaguer |
| Production Company: | FARMUSE |
MOST LIKELY TO
Location: United States
About the Agency:
Most Likely To (MLT) is a San Francisco-based marketing firm founded in 2017 with a mission to make social impact and move society toward a sustainable future.