WorkForce Software is a global provider of workforce management software solutions that makes managing your global workforce easy, less costly, and more rewarding for everyone.
After a major competitor’s software failed, there was a huge opportunity to grow WorkForce Software’s presence in the market. They needed a way to inspire trust and position themselves as the best option for businesses looking to switch software providers.
The CEO-to-CEO conquesting campaign, entitled Trust Change, was developed to address these specific parameters. The campaign shared its direct and honest message through a digital homepage takeover on Forbes.com and a digital takeover on WallStreetJournal.com. The campaign was paired with print, online videos, online banners, and retargeting ads. All with the purpose of humanizing the brand and helping CEO’s make the hard decision to change.
