Best Beverage Social Media Campaign

Rip It is an American-made beverage company that is a challenger to the very competitive energy drink market. They offer a variety of flavors that promise to energize your day without breaking the bank. Rip It targets itself not the super elite athletes and high-octane powersports crowd but instead, it focuses on weekend warriors and the hobbyist athletes alive in all of us. We created a social campaign that speaks to this target audience in a humorous and down-to-earth tone. These posts are designed to highlight the benefits of the product while aligning the brand with an attitude that an adventurous lifestyle can belong to everyone, not just those who break records or jump out of airplanes.

Contributors:

TMV GROUP

Location: USA