The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Legal Online Video
A compelling video animation ad crafted specifically for the AFFF lawsuit, designed with a unique art style optimized for social media. This animation tells the story of a firefighter whose life is dramatically altered due to exposure to the hazardous chemicals found in firefighting foam. The narrative traces the journey of these "forever" chemicals from the moment they are deployed to extinguish fires, through their absorption into the firefighter's bloodstream, illustrating the profound health risk.
The video ad masterfully connects the protagonist's ordeal to the viewer's potential experience, culminating in a scene where the firefighter, reflective of the audience's possible reality, opens their laptop to explore their eligibility for a lawsuit against the foam's manufacturer. This moment is pivotal, encouraging viewers who have been similarly affected to take decisive action and file a lawsuit.
Contributors:
| Creative Direction: | Rafael Lemus |
| Conversion Rate Optimization: | Sarah |
| Social Advertising Analysis: | Ashley Chang |
| Project Management & Analytics: | Luke Renfro |
| Chief Strategy Officer: | Todd Neer |
TSEG
Location: United States
About the Agency:
TSEG (formerly The Search Engine Guys) builds conversion-focused websites for SEO clients and non-SEO clients alike. We manage our client’s presence on all of the major social media platforms, and even some you may not have heard of. Our Pay-Per-Click (PPC) team is ready to run campaigns focused on getting you the most clicks for the best price, and we’re at the forefront of paid advertising on social media networks like Facebook.